Standards before stories
Case Analysis Standards
No case analyses are published yet. We will publish one only when a platform owner gives written permission and the data can be verified, and each analysis will state its method, time period and limits.
Why this page is empty
Technical SEO writing is full of before-and-after claims that cannot be checked: unnamed sites, cropped charts, doubled traffic. We would rather publish nothing than add to that. Our guides use constructed examples, clearly labeled, until we have real data we are allowed to share.
What a case analysis here must include
- Written permission from the site owner, and agreement on what can be named.
- Raw evidence we have seen ourselves: Search Console exports, verified crawler logs or rendering test records, with dates.
- The exact changes made, when, and what else changed on the site in the same period.
- Comparable periods before and after, allowing for sports calendars, seasonality and Google updates.
- A plain statement of limits: correlation is not proof, and one site is not a sample.
- No figures rounded upward, no cropped axes, no claims about rankings we did not measure.
Proposing a case
If you run a casino or sportsbook platform and want to share anonymized technical data, contact us. We do not charge for publication and do not accept payment to publish or change an analysis. See our disclosure for how we handle commercial relationships.