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Rendering, international and audits

Technical SEO

Front-end rendering, multi-market setups and full technical audits for licensed gambling platforms. Start with the checklist if you are planning an audit, or go straight to rendering if your lobby or sportsbook is a JavaScript app.

JavaScript rendering

Technical audits

International SEO

Choosing between these guides

Technical SEO tasks and the guide for each. Checked October 25, 2026.
TaskGuide
Decide between server-side and client-side renderingJavaScript rendering on casino sites
Prove what Google sees after JavaScript runsRendering test protocol
Plan or run a full technical auditTechnical SEO checklist and the audit tracker
Fix the wrong market version showing in searchHreflang errors on betting sites

Terms used on these pages

  • Server-side rendering (SSR): the server sends complete HTML, so content and links are visible before any JavaScript runs.
  • Hydration: JavaScript attaches interactivity to server-rendered HTML. A mismatch between server and client output can blank sections.
  • x-default: the hreflang value for the page to show when no language or region matches, such as a country selector.

The glossary defines the rest.

Scope

Our guides focus on Google Search because its documentation is the most detailed public source, and we note Bing where its documentation differs. They cover technical eligibility: whether pages can be crawled, rendered and indexed. Rankings depend on far more than technical setup, and no guide here promises them.