Indexing Guide6 min read
Indexation Diagnostic Workflow for Casino Sites
A stage-by-stage method for finding where a casino URL drops out: discovery, crawl, render, canonical or index.
Indexing and canonicals
Indexing Studies
Why casino and sportsbook pages are or are not indexed, and how to find out. Each guide sets out a measurement method that uses Search Console and your own logs, so the conclusions come from your data rather than ours.
Indexing guides
Indexing Guide5 min read
Canonical Problems on Casino Game Pages
Diagnose duplicate game variants, filters and conflicting canonical signals, and give Google one clear choice.
Indexing Guide5 min read
Sportsbook Subdomain Indexing: What Google Documents
How sportsbook subdomains are discovered, crawled and measured, and what Google has and has not documented.
Indexing Guide5 min read
Finding Orphan Pages on Casino Websites
Compare crawl, sitemap and log URL sets to find disconnected pages, then plan internal links that Google can follow.
A note on the word "study"
These pages are study designs and diagnostic methods built on Google's documentation. They are not reports of experiments we ran on other people's sites. Where a guide shows numbers, they come from constructed examples and are labeled that way. When we publish an analysis based on real platform data, it will be marked as a case analysis and follow our published standards.
Which guide answers your question
| Symptom | Start with |
|---|---|
| A page is missing from Google and you do not know why | Indexation diagnostic workflow |
| "Duplicate, Google chose different canonical than user" | Canonical problems on game pages |
| The sportsbook host behaves differently from the casino | Sportsbook subdomain indexing |
| Pages are in the sitemap but nobody can reach them | Finding orphan pages |
Terms used on these pages
- Canonical: the URL Google picks to represent a set of duplicate pages. Your rel=canonical tag is a hint, not a rule.
- Duplicate cluster: the group of URLs Google treats as the same content. Google says pages can stay in a cluster for up to two weeks after a fix.
- Orphan page: a page that returns 200 but has no crawlable internal link pointing to it.
See the glossary for more.
Useful tools
Search Console's URL Inspection tool and Page indexing report are the only reliable sources of index status for a site you control. Google notes that the site: operator "is not always exhaustive". For crawl access checks, try our offline robots.txt rule explorer.