Audit Tracker

Site or project name (optional, used in the export only)

Technical review checks

Crawl access

robots.txt on every host returns 200 and allows indexable templatesMain, sportsbook, CDN and static hosts each need their own file. Verified Googlebot receives 200 responses from the CDN and bot protectionCheck logs for 403, 429 and challenge pages. Removed games, promotions and events return 404, 410 or a relevant redirectNo 200 pages that say "not available".

Rendering

Main content, links, canonical and meta robots are in the server HTMLCompare raw HTML with the rendered DOM per template. Internal links are a elements with an href, and routing uses the History APINo onclick-only tiles or fragment routes. No content needs a click, scroll, permission or stored setting to appearGoogle does not interact with pages.

Indexing signals

One canonical pattern per template, used by links, sitemaps and rel=canonicalNo tracking or affiliate parameters in internal links. Sitemaps list only canonical, indexable 200 URLs with honest lastmodSplit by template for monitoring. Search Console Page indexing reviewed by an authorized ownerDuplicate and not-indexed statuses investigated.

Structure

Every sitemap URL is reachable through crawlable internal linksRun an orphan comparison after navigation changes. Faceted filter URLs are blocked or deliberately indexableFixed filter order and real content for indexable facets.

International and performance

hreflang sets are complete, reciprocal and use valid codesEach version self-canonical; x-default on selectors. Core Web Vitals reviewed from field dataLCP 2.5 s, INP 200 ms, CLS 0.1 at the 75th percentile. Paid and affiliate links use rel="sponsored" or rel="nofollow"Google's link guidance for paid links.

0 of 14

Export as text fileClear all

How to read the result

A complete checklist means a person reviewed each item. It does not show that Google will crawl, index or rank any page. For an audit record that others can trust, save the evidence behind each tick: the URL tested, the date, the tool and what you saw. Each item is explained, with sources, in our technical SEO checklist.